World Milk Day 2020: Three Crowns Wows Consumers with ‘Voices of the Heart’ Campaign
For consumers of dairy products, especially milk, across Nigeria, World Milk Day 2020 which held recently turned out to be one which they would not forget in a hurry.
This is simply because Three Crowns milk, Nigeria’s leading low cholesterol, and heart-friendly milk, successfully celebrated the day with a very impactful and exciting campaign tagged “Voices of the Heart”. The campaign highlighted in fulfilling ways the vital contributions of dairy nutrition to the food value chain.
It would be recalled that World Milk Day is an annual celebration initiated in 2001 by the United Nations Food and Agriculture Organization (FAO) and holds on June 1 every year to show the importance of milk as global food and encourages milk and dairy consumption as part of a daily diet.
Reflecting on the brand’s participation in the celebration of the global event, Three Crowns Marketing Manager, Omolara Banjoko explained that Three Crowns elevated its “Care for your heart” story and dialed up its functional benefits by showcasing the different things a healthy heart could do” through the World Milk Day campaign message tagged “Voices of the heart”.
Explaining further, Banjoko said, “Every time the heartbeats, it speaks and its voice is so unique that only very few can hear and interpret. Luckily, Three Crowns milk is one of the few that understands and can interpret well the voices of the heart”. With the World Milk Day 2020 celebration, we have translated the voices of mum’s heart and brought them to the forefront for her family and everyone to hear.
The campaign which kicked off on May 24 climaxed on June 1, the World Milk Day 2020. It kicked off with a teaser where the brand demonstrated what a healthy heart can do when nourished with Three Crowns low cholesterol heart-friendly milk.
The memorable campaign has gone down as yet another exciting campaign from Three Crowns milk to make this year’s World Milk Day celebration memorable for all its consumers.
This has been attested to positively from online responses and direct appreciations to the ambassadors representing Three Crowns milk in the stores.
One of such was Aderonke Fameso, an online winner; she commended Three Crowns milk and mentioned that the ‘’Voices of the heart’’ engagement evoked some excitement amongst her family and she learned that expressing how much you love and care for your loved ones through spoken words is more assuring than gifting. According to her, her family appreciated her heartfelt message and also extended their gratitude to Three Crowns milk for the shopping voucher she received.