JayJay Okocha, Toke Makinwa, Chef Fregz Join LineUp as Mastercard Events go Virtual
July 08, 2020 – Lagos, Nigeria – Mastercard has partnered with African football and Super Eagles’ legend, Austin JayJay Okocha; Nigeria’s popular media personality, Toke Makinwa, and celebrity chef, Chef Fregz, to offer cardholders in Nigeria unique experiences for their at-home enjoyment.
At a time when connecting people to their passions – such as sports and culinary – is more important than ever, Mastercard will be leveraging its expertise to create exciting physical events online in a series of local Digital Priceless Experiences.
As part of the new line up, JayJay Okocha will be discussing his illustrious career with TokeMakinwa. Throughout the session, fans will have an opportunity to ask their priceless questions by registering on priceless.com, there will also be limited signed merchandise on registration. And in a separate session, culinary enthusiasts can watch Chef Fregz cook up a storm in the kitchen alongside Toke. Registered participants will receive the ingredients list ahead of the session so they can have their own private cooking lesson with the talented Nigerian chef. Mastercard cardholders can register for both sessions at www.priceless.com.
“At Mastercard, through our long-established Priceless experiences platform, we have an opportunity to continue connecting consumers with their passions,” said Ifeoma Dozie, Director, Marketing and Communications, Sub-Saharan Africa, Mastercard. “We are adapting our traditional sponsorships, leveraging our partnerships and creating new, digital ways of bringing once-in-lifetime moments into people’s homes.”
The Priceless Experiences are not limited to Nigerian celebrities. They span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub Priceless.com. People can enjoy intimate acoustic musical performances, gameplay insights from the pros, private cooking lessons from celebrity chefs, training sessions with renowned fitness experts, behind-the-scenes tours of some of the world’s most famed destinations, and more. Visitors can also access additional exclusive content from global celebrities, experts and ambassadors on the site.
“Mastercard has brought consumers closer to their passions for decades, and we are constantly adapting our approach to do this in relevant and meaningful ways. We will continue to evolve as a brand and develop our approach with consumers at the heart of everything we do and bring value to cardholders,” said Beatrice Cornacchia, Senior Vice President Marketing and Communications, Mastercard Middle East & Africa.