BBC Global News names new Regional Director for Africa
Following record audience numbers to BBC.com in the first half of the year, with BBC.com attracting 179 million and 158 million unique browsers in March and April respectively, and BBC World News available in over half a billion households, BBC Global News – the BBC’s international commercial news, sport and features arm – has named Yewande Adewusi as the new regional Director for Africa.
Yewande has been the commercial representative for BBC Global News in West Africa since 2016, focusing on rejuvenating the West African marketplace and driving key commercial partnerships in the region. Based in Lagos, in her new role, Yewande will have overall revenue responsibility for growing the commercial opportunities for BBC World News, BBC.com and BBC World Service.
As the world’s most trusted international news broadcaster, BBC Global News has a large and growing audience base across the world. In Africa, the BBC was ranked the most admired media brand by Africa Business magazine, owing the accolade to its breadth of coverage and journalistic footprint across the region. Commercial revenue for BBC Global News increased exponentially in Africa following long-term partnerships across sectors including travel, tourism, finance and foreign direct investment (FDI).
Since the creation of the Africa regional office in 2015, BBC Global News has made significant headway in growing its business through comprehensive, competitive analysis and new long-form content and branded content initiatives.
Isla MacLeod, Vice President for Commercial Partnerships in Europe, Africa and Central Asia at BBC Global News, said: “Africa offers a wealth of opportunities for BBC Global News, with the team having recently secured clients across a broad range of sectors from the region. Strong relationships have been fostered with key individuals within the public and private sector, and having Yewande at the helm puts us in a great position to expand our commercial footprint across the continent.’’
The new Regional Director has a wealth of experience in strategy, marketing and business development having previously worked for major brands such as Airtel, EFInA (a DFID/Bill & Melinda Gates programme), United Bank for Africa and Pfizer.
Yewande Adewusi says: “The BBC is unrivaled in its international news coverage of Africa. Known for the highest editorial standards, trust and impartiality, it’s an exciting time to connect African brands with our global audiences. I’m looking forward to furthering our commercial success within the region.”