GBfoods N5.5billion Factory Rolls New Bama Mayonnaise in 3 SKUs, Creates 300 Direct Jobs
In continuation of its African expansion policy, GBfoods’ N5.5billion state-of-the-art Bama mayonnaise factory in Sango, Ogun State, has rolled out its first batch of locally produced but global standardized Bama brand of Mayonnaise in the Nigerian market.
The recently completed production plant as an investment, creates over 300 direct employments with its tremendous multiplier effects, is an added assurance of GBfoods’ commitment to continually contribute to Nigeria’s economic and social development through the localization of its products.
Committing this huge sum as foreign Direct Investment (FDI) among other investments into the economy at a point when FDIs by other organisations are going south, GBfoods officials in a remote interactive session today while officially introducing the products submitted that the “best way to be part of the future and shape it is by investing in it” adding that the conglomerate has seen the great potential the country offers even after the current pandemic.
The factory draws from a blend of GBfoods rich global practices and regional experiences to support consumers growing needs, whilst highlighting the opportunity for their communities to be a part of the long-standing heritage. This will, in turn, make Nigeria a key export hub for Africa and will further lead to the creation of jobs and the development of human capital in the country.
The CEO of GBfoods Africa, Mr. Vicenç Bosch reiterated Bama’s commitment to maintaining its original recipe developed over 80 years ago in the United States of America while being produced in Nigeria. He said, “The tradition and origin of American recipes is what makes Bama unique and superior in comparison with our competitors”.
Mr. Vicenç Bosch further went to state “Our priority when building this international standard production facility in Nigeria was to make sure we were able to meet the demands of our customers, not only in Nigeria but also in other African countries”.
In addition to the new factory, the company has also unveiled a new packaging design, featuring a quality stamp to reiterate the product’s category-leading position, and to emphasize its superior quality and taste to consumers. With the quality stamp feature, customers are now able to identify and purchase original Bama products. The new design stays true to the corporate colors, brand characters, and label art that is synonymous with Bama Mayonnaise while making the shelf presence and overall impact much stronger. Bama’s superior formula and product have been uniquely put to the test, delivering a smooth texture and mouthwatering creamy experience to deliver the taste which spreads moments of love to all its consumers.
Speaking on the commissioning of the factory, Mr. Vincent Egbe, the Managing Director, GBfoods Africa, Nigeria Business Unit said, “Our growth and expansion plans for Nigeria are long-term and this investment is a testament to the industrial and infrastructural advancement that GBfoods is bringing not only to Nigeria but to Africa as a whole, we aim to make Nigeria an archetype in food security and also to become the food basket of Africa”.
“Over the last couple of years, one of the things that we have ensured is to establish Bama as the gold standard of Mayonnaise, not just in Nigeria but across Africa. Our quality commitment to our product means that our customers and our consumers know that they are getting the very best mayonnaise product developed in the USA, designed and produced in Nigeria”, Mr. Egbe added.
“Bama as known has continued to deliver the best premium quality mayonnaise to the Nigerian market”. According to Cletus Onyebuoha, the Business Unit Marketing Director, GBfoods Africa, “Bama is a trusted symbol of love with consumers. Scoop and spread it on your bread or vegetables, you’ll enjoy the same premium quality product made with all-natural extracts, proteins and healthy oil. Our promise to consumers is to deliver that delicious taste which spreads moments of love at breakfast and other occasions. That is why we are re-inviting consumers to not only “taste love in every scoop” but to share it”.
Now coming in jars of 32, 16 and 8 fl.oz SKUs, the product appeals to different consumer segments of the market as a consumer-centric brand backed by its over 80 years of quality and trusted consumer experience.