WARC Uncovers Marketing Strategies for Growth in MENA
WARC, the global authority on marketing effectiveness, has today released the 2020 MENA Strategy Report, outlining insights and successful marketing trends following an analysis of the results of this year’s WARC Prize for MENA Strategy, an annual case study competition that rewards the region’s smartest strategic thinking.
Lucy Aitken, Managing Editor, Case Studies, WARC, says: “As certain MENA markets are already enduring their second wave of COVID-19 and several continue to be buffeted by economic recession, identifying new strategies for growth is vital for brands.
“In this report, we’ve identified new approaches that this year’s winners have incorporated in their campaigns that can help brands to build strong strategic frameworks that have growth baked in. From finding niche audiences in smaller markets to developing more resonant touchpoints, marketers in MENA are becoming more resourceful and creative in how they grow their brands.”
The four key takeaways highlighted in WARC’s 2020 MENA Strategy Report are:
The report is available to WARC subscribers and includes chapter analysis of the four themes with views and opinions from the judges; objectives, results and takeaways of the winning case studies, and what these mean for brands, media owners and agencies; as well as data analysis.
WARC’s Lucy Aitken will deep-dive into using humour as a successful marketing strategy at Lynx Live on 5-7 October in her keynote ‘Humour: the smart shortcut to brand fame’.
The WARC Prize for MENA Strategy, now in its fourth year, is a free-to-enter annual case study competition in search of the best strategic thinking from MENA’s marketing industry. Next year’s prize will open for entries in January 2021.