Kia Drops ‘Motors’ From Name, Changes Slogan
Kia Motors Corporations a unit of Hyundai Motor Group, has dropped Motors from its name, as the company breaks away from its traditional manufacturing-driven business model.
In its bid to rebrand as a provider of future mobility, the automaker on Jan. 15 also unveiled its roadmap for the launch of seven all-electric vehicles by 2027.
During an online event showcasing its new corporate name and logo, Kia Corp. said the changes reflect the company’s determination to go beyond vehicle manufacturing to create sustainable mobility solutions.
“At Kia, we believe that transportation, mobility and movement represent a human right,” said Kia Chief Executive Song Ho-sung at the event.
“Our vision is to create sustainable mobility solutions for consumers, communities and societies globally. Today, we start putting this vision into action with the launch of our new brand and strategy for the future.”
The name change is the company’s first in 31 years. It started using Kia Motors as its name in March 1990.
At Friday’s event, Kia also unveiled a new slogan, “Movement that inspires,” which the company said shows its commitment to inspire consumers through products and services, as well as their experiences with the brand.
As Kia shifts its focus from internal combustion vehicles to electric cars, it pledged to launch seven new electric models by 2027 to gain a greater share of the global EV market.
ofconnects a noun with the preceding wordMore (Definitions, Synonyms, Translation)