BrandCrunch Nigeria

Top Menu

  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

Main Menu

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • About BrandCrunch
  • AdCrunch
  • BC Scholars
  • Digital
  • Entrepreneurship
  • Experiential Articles
  • I Am Just Saying
  • Downloads
  • Jobs

logo

Header Banner

BrandCrunch Nigeria

  • Home
  • News
    • Top Stories
    • Agency News
    • Brand News
    • Events in Pictures
  • Business
  • Interviews
  • opinions
  • People
  • Brand Talk
    • radio stations

      Cultural Relevance and Relatability in Advertising

      February 21, 2021
      0
    • AfCFTA , Africa Development and Governance in Africa - By Michael Umogun

      January 2, 2021
      0
    • Corporate governance

      Survival of MSMEs During Uncertain Climes: The Role of Corporate Governance

      July 27, 2020
      0
    • SACHET

      Welcome to the Year of the Sachet

      June 24, 2020
      0
    • partner

      Partner Mobile Unveils EV1 Smartphone, Supports 4G LTE, A I

      February 18, 2020
      0
    • brand success

      Brand Success in 2020

      January 31, 2020
      0
    • attitude_New-Consumers

      Happy New 2020, New Attitudes, and New Consumers.

      January 6, 2020
      0
    • africa

      Communication Lessons for the Marketer in African Tradition

      December 9, 2019
      0
    • Story Telling and Marketing Communication Revisited

      October 28, 2019
      0
  • Promotions
    • Consumerism
  • School4Scetptics
  • Sports Marketing
  • Marketing Et Cetera
  • To Speak, or Not to Speak: The Art of Silence in Strategic Communication – By Maryam Folarin

  • Pepsi’s New Global Campaign Features Nigerian Artiste, Burna Boy Alongside Messi, Pogba, Beck G

  • Ehingbeti 2021: 9mobile Affirms Support for Lagos’ Smart City initiative

  • Jumia Lending Programme Provides Credit Facility for Nigerian Entrepreneurs

  • 2021 Edelman Trust Barometer Reveals Nigerians Trust NGOs, Businesses More

  • Joshua Idiong, The Next Titan Season 7 Winner Praises SIFAX Group’s Support

  • MultiChoice Nigeria Set To Air BBNaija Lockdown Highlights

  • Mouka Presents Customised Mattress to Afeez Agoro, Nigeria’s Tallest Man, for a Healthy Sleep

  • Who Should Measure PR? By Queen Nwabueze

  • Industry experts seek to decipher corporate social investment conundrum

Promotions
Home›Promotions›The bandwagon effect: what brands need to know about working with social media trends

The bandwagon effect: what brands need to know about working with social media trends

By BrandCrunchNG
February 16, 2021
465
0
Share:
social media

The phrase ‘jump on the bandwagon’ first appeared in American politics in 1848 when a circus clown called Dan Rice used his bandwagon and its music to gain attention for his political campaign appearances. As his campaign gained popularity many other politicians wanted a seat on the wagon, associating themselves with Rice’s success.

As the years went by, the term gained negative connotations, implying people were happy to be associated with success without actually considering what they were affiliating themselves with.

Fast forward a hundred years or so and you will still find this phrase being used today. In this ever-changing digital world trends come and go, so as a marketer how do you make an informed decision as to which ones to jump on?

As a social media manager navigating this can be tricky. Do I feel the urge to cover something in beans and tweet Weetabix? Maybe. Should I? No. Don’t get me wrong I absolutely loved watching all the replies on the Weetabix thread this week, but trying to weave The Drum into the conversation wouldn’t have worked. Getting involved in trends that do not suit your brand ethos can be pretty detrimental in the long run.

Your brand doesn’t need to be on every social media app either. Last year there was a lot of hype around TikTok, right now it’s Clubhouse. Considering new platforms to use is exciting, but the first step should always be researching. Figure out your target audience and assess if it lines up with the demographics of the app. For example, TikTok recently published their 2020 ‘What’s Next’ trend report highlighting key trends from the past year. The document is available to anyone and highlights the growth of different topics over time while giving a brief explanation of the driving force behind them. This kind of information is extremely useful and should be a huge decision maker for any person working in social.

To establish a successful presence on any new platform or trend takes careful planning and resources. Every social media manager will encounter ‘we should have an x, y, and z account’ at some point in their career. Knowing when to say yes or no, plus having the information to back your judgment, is an amazing skill to have.

 

Credit: TheDrum

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
TagsSocial Media
Previous Article

Ngozi Okonjo-Iweala Confirms as WTO Chief

Next Article

Omnicom Media Group Hit by ‘Cyber Incident’

0
Shares
  • 0
  • +
  • 0

Related articles More from author

  • customer-experience_Social-media
    opinionsTop Stories

    Social Media and the Customer Experience -by Craig Hannabus

    March 11, 2020
    By O'Lekan Babatunde
  • Social Influencers
    Marketing ArticlesPromotions

    Social Influencers x Social Distancing: How was Influencer Marketing Changed?

    June 29, 2020
    By BrandCrunchNG
  • Technology Trends
    BusinessDigitalTop Stories

    9 Technology Mega Trends that will Change the World in 2018-Bernard Marr

    December 5, 2017
    By Lekan Ajayi
  • BusinessTop Stories

    Proposed Social Media Bill: Regulation or Suppression?

    December 9, 2019
    By BrandCrunchNG
  • Agency News

    Facebook in Industry 1st Move to Curb Revenge Porn, Protect Community

    November 8, 2017
    By O'Lekan Babatunde
  • WhatsApp_Update
    Digital

    Latest Privacy Update: How We’ll Ask Users to Review Terms of Service – WhatsApp

    February 19, 2021
    By O'Lekan Babatunde

Recent Stories

  • February 25, 2021

    To Speak, or Not to Speak: The Art of Silence in Strategic Communication – By Maryam Folarin

  • February 24, 2021

    Pepsi’s New Global Campaign Features Nigerian Artiste, Burna Boy Alongside Messi, Pogba, Beck G

  • February 24, 2021

    Ehingbeti 2021: 9mobile Affirms Support for Lagos’ Smart City initiative

  • February 24, 2021

    Jumia Lending Programme Provides Credit Facility for Nigerian Entrepreneurs

  • February 24, 2021

    2021 Edelman Trust Barometer Reveals Nigerians Trust NGOs, Businesses More

  • February 24, 2021

    Joshua Idiong, The Next Titan Season 7 Winner Praises SIFAX Group’s Support

  • February 24, 2021

    MultiChoice Nigeria Set To Air BBNaija Lockdown Highlights


While researching topics related to cryptocurrency and bitcoin in particular, a member of our team found an interesting gaming alternative called Rocketpot.

This growing bitcoin casino site has learned how to successfully apply the rules of entertainment with the accessibility and safety that bitcoin can provide. We consider it an interesting alternative in case our readers are interested in a bitcoin venture or bitcoin entertainment.





 

 

logo

BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

It is a solely web based platform that offers you news, features and up-to-date happenings in the industry real time, on-line, as they unfold.

Our Contact Details

14, Seriki Aro Avenue
Off Obafemi Awolowo Way,
Ikeja, Lagos, Nigeria
Tel: 234-1-803-348-7815
Inquiries: info@brandcrunch.com.ng
  • Recent

  • Popular

  • Silence_Strategic-Communication

    To Speak, or Not to Speak: The Art of Silence in Strategic Communication – By ...

    By BrandCrunchNG
    February 25, 2021
  • Becky-G_global-Campaign

    Pepsi’s New Global Campaign Features Nigerian Artiste, Burna Boy Alongside Messi, Pogba, Beck G

    By O'Lekan Babatunde
    February 24, 2021
  • 9mobile

    Ehingbeti 2021: 9mobile Affirms Support for Lagos’ Smart City initiative

    By BrandCrunchNG
    February 24, 2021
  • jumia-Food_Safety

    Jumia Lending Programme Provides Credit Facility for Nigerian Entrepreneurs

    By BrandCrunchNG
    February 24, 2021
  • The Roadmap: How to Start and Plan a Digital Marketing Strategy

    By O'Lekan Babatunde
    September 27, 2017
  • 5Alive

    Coca-Cola Unveils Additional Variants to the 5Alive Family In Nigeria

    By Lekan Ajayi
    December 7, 2017
  • Heineken

    Heineken Ad Flops, Brand Accepts It Misses the Mark

    By O'Lekan Babatunde
    March 27, 2018
  • Etihad Aviation Group Names Tony Douglas as New CEO

    By Lekan Ajayi
    September 28, 2017

Follow us


Our investigations of different brands led us to a site called casinoexpressindia.com. This website has positioned itself as a solid and helpful platform for those interested in online casino India entertainment. They have created solid, and helpful content, intended to help out newcomers and experienced gamblers alike.

  • Home
© Copyright 2017 BrandCrunch.com.ng. All rights reserved.