ADVAN is set to Host 2021 Edition of its Annual ADVAN Market Outlook
In a bid to continue on its role as a thought leader and enhance the integrated marketing communications industry as a whole, the Advertisers Association of Nigeria, ADVAN, has concluded plans to hold its 2021 edition of its annual Market Outlook, especially as the industry is set to recover from the effects of the COVID-19 experience.
A statement by the association signed by the Executive Secretary, Mrs. Ediri Ose-Ediale, reaffirmed that ADVAN remains committed to leading valuable conversations on critical issues, adding that “the Annual ADVAN Market Outlook is a convergence of key experts in the marketing communications ecosystem providing top knowledge on effective marketing“.
According to the statement, the focus for the 2021 edition which holds on the 7th of May will be: “Consumer Engagement & Interaction-A post-Covid Opportunity”
This year’s event is planned to be a hybrid of physical (Sheraton Hotel Ikeja as the venue) and Virtual which affords participants to link up with the programme digitally.
Speaker line-up of the day includes Mrs. Adenike Adebola, Marketing Director, Guinness Nigeria Plc; Mr. Otega Ogra, Group Head, Corporation Communications, BUA International Limited; Mr Osamede Uwubanmwen, General Manager, Biogenerics Nigeria Ltd and Mr. Kelvin Orifa, Chief Executive Officer, Emblue.
Others are – Mr. Jude Odia, Managing Director, Starcom Media Perspectives; Mr. Opeyemi Dairo, Service Line Lead- Innovation Marketing Strategy, IPSOS, and Mr. Oti Ukubeyinje, President Association of Digital Marketing Professionals, Nigeria
The Advertisers Association of Nigeria (ADVAN) is the only body in Nigeria which represents the collective interest of ‘Advertisers’ (Corporate organizations that engage in high-level marketing), it was founded to advance the interest of the marketing Industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.
Today ADVAN is a strong voice of 80 of the largest organizations in Nigeria representing over 200 brands, who control over 90% of the nation’s annual marketing spend. ADVAN membership comprises of the top multinationals and national enterprises in Nigeria.
The Association is a member and on the Executive Council of the World Federation of Advertisers, a body of global brands and marketing associations in over 60 nations of the world.