NB Plc Appoints Hans Essaadi as New MD, takes-over from Jordi Borrut Bel on July 31
Lagos, Nigeria: Wednesday, May 12, 2021: The Board of Directors of Nigerian Breweries Plc has announced the appointment of Mr. Hans Essaadi as the new Managing Director of the company with effect from July 31, 2021.
Mr. Essaadi replaces current MD/CEO, Jordi Borrut Bel who has completed his assignment in Nigeria and has been appointed as MD/CEO for HEINEKEN South Africa.
In a statement to the Nigerian Exchange Limited, the Board expressed its gratitude to Mr. Bel, who successfully cemented the company’s position as market leader in a challenging operating environment, and also steered the company through a turbulent period, caused by the negative impact of the COVID-19 pandemic in Nigeria.
The incoming MD, Hans Essaadi is the current Managing Director of AlHaram Beverages, the Heineken Operating Company in Egypt. He joined the HEINEKEN Group as a Sales representative in 1991 and rose through the ranks, assuming various senior roles within the Group in Sales, Export, and Marketing.
He commenced his international career with HEINEKEN Puerto Rico as the Country Manager, and thereafter became the General Manager, Brau Union International (Austria). Before his current role in Egypt, he was General Manager, Siroco (the HEINEKEN Joint Venture with the Emirates in Dubai) and Managing Director, HEINEKEN Malaysia Berhad, a listed Company in Malaysia.
Incorporated in 1946, Nigerian Breweries Plc is Nigeria’s pioneer and largest Brewing firm with 9 breweries, 2 malting plants, and 26 Sales depots from which its high-quality products are distributed to all parts of the country. With a market capitalization of N448 billion, it is one of the largest companies on the Nigerian Exchange Limited.