Andrew Fasedemi, Chairman Wisdom Keys Group Dies, AAAN, Others Condole with family
One of Nigeria’s finest Integrated Marketing Communication experts and export to the world, Andrew Fasedemi is reportedly dead in his place of domicile in South Africa.
Fasedemi, who rose through the ranks, was the founder/Executive Chairman, Wisdom Key Group (WKG), South Africa. The company also has operations in East Africa while it also enjoyed some technical partnership arrangements with companies in Nigeria.
Announcing Fasedemi’s death yesterday, ace broadcaster of international repute, and trusted friend of the deceased, Victor Oladokun, wrote on Fasedemi’s social media (Facebook) page, “This evening, I received the sad news of the passing of my very dear childhood friend and brother Andrew Fasedemi”.
Fasedemi, a 1984 graduate of the University of Lagos commenced his marketing practice with Cadbury Nigeria as a management trainee. Between 1985 – 1990, he was a brand management executive, Brand Manager, Senior Brand Manager with Cadbury Nigeria. He moved on to joined Lenoil as global corporate affairs manager and marketing manager.
He also with LeoBurnnet South Africa and became the Chief Executive, Fasedemi Newman LeoBurnnet, South Africa 1998 – 1990. He became the Chairman of the Advertising Association of South Africa and served for two years between 1999 and 2001.
In Nigeria, Fasedemi set up The Brand Activation Company, an arm of the WKG. The company took on brand activation assignments for MTN Nigeria working in alignment with Purple PR.
Fasedemi as an accomplished communication expert consulted for governments and agencies across Africa. He was also a FIFA communication consultant on FIFA 2006 world Cup hosted by South Africa.
Meanwhile, the President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko has condoled with the family on the death of the quintessential adman.
Speaking with BrandCrunch on the demise of the accomplished adman, the AAAN president said “Andrew Fasedemi is a quintessential Adman. For decades, he was one of Nigeria’s finest export to Africa. He flew Nigeria’s flag proudly everywhere he did business, especially in Southern Africa.
Sadly, the AAAN President revealed that he never had the pleasure of meeting Fasedemi, but adds that his reputation definitely preceded him.
“On behalf of the Executive Board of the Association of Advertising Agencies of Nigeria (AAAN) and the Nigerian advertising community, we condole with his family and our prayers are with them at this very difficult time. May his soul rest in peace”, Babaeko said.
Oladokun describes Fasedemi as a brilliant PR and communication professional and entrepreneur. “You accomplished so much in your relatively short time here on earth.
“You and I shared way too many experiences together, in the very same way that our fathers before us also did”, he said while extending his heartfelt condolences to Andrew’s “devoted wife Sade Fasedemi, sons Tem-Tem Fasedemi and DT, siblings Henry (Jaguar), Betty and Linda”.