Instagram is no Longer a Photo Sharing App
Popular Social networking platform, Instagram known for its unique photo-sharing features has announced that the app is moving away from being primarily a photo-sharing app in a move to expand its product offerings.
Adam Mosseri, head of Instagram announced: “Changes are coming to video on Instagram. At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. The COVID-19 pandemic accelerated the shift of commerce from offline to online by a number of years, and we’re trying to lean into that trend through our features.”
Mosseri explained: “People are looking to Instagram to be entertained, there’s stiff competition and there’s more to do. Then we have to embrace that. And that means change. Let’s be honest, there’s some really serious competition right now. TikTok is huge, YouTube is even bigger and there are a lot of other upstarts as well.”
Though recently, Instagram had an experiment with algorithmic additions inside the main feed, but the idea of basing them off of topics that users can select appears to be a new one for the platform. The app has also had full-screen video experiences for a while for content posted to IGTV, Reels, and Stories, but Mosseri says the company wants to “embrace video more broadly.”
The message that Instagram is sending is clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos. At the moment, though, it’s vague as to how Instagram plans on doing that — and whether it’ll be improving and innovating on features popularized by apps like TikTok or just making something with a few Facebook-y tweaks.