APCON Registrar’s Home coming at 02Academy, Considers Exemption for 02 Graduates
It’s always good to be part of a great dream, telling the story in latter life is always intriguing, captivating and inspirational. These and more played out yesterday as the Registrar, CEO, Advertising Practitioner Council of Nigeria APCON, Dr Olalekan Fadolapo was on a courtesy visit to 02 Academy in Lagos.
Ozoemena Mbanefo, Provost O2 Academy and perfect host for the occasion Thursday July 22 visit later revealed “Dr. Fadolapo has been part of this. The birth of 02 Academy was as a result of the encouragement of Mr. Fadolapo in 2007”.
According to him, “I shared with him my vision to start an advertising school because I don’t know if AAPN will come after me. He told me something Ozone, the industry needs you, I want you to start, nobody will stop you, you don’t need anybody’s approval or acceptance to begin to impact people’s life. That word stuck and I told myself I am going to do it and it was a time that nobody believe in this vision’’
Having been part of the dream and its crystallization, the APCON Registrar’s visit becomes a perfect home-coming for a “board member” and opportunity to further impact and encourage the management and students.
Dr. Fadolapo did not fall short of this expectation. According to him, the Academy needs support that will translate to better training and students’ output. To this end, “APCON will work in partnership with foremost Nigeria advertising school, 02 Academy to breed more talent for the advertising industry in Nigeria”.
As part of this, O2 Academy graduates will be granted some exemptions at the APCON exams. “In view of the academy’s contributions to the advertising industry, APCON will collaborate with 02 Academy will ensure all students that passed through the school will be given the opportunity to write only the final stage of the APCON exams. This will become effective immediately the MOU is signed.
According to the Registrar/CEO, Academies like this are very scarce across the world. What we want to do is a situation whereby those that finished from 02 Academy will be given the opportunity to write only the final of the APCON exams instead of going through part 1, part 2 of APCON studentship. This process will shorten the process without leaving any stone unturned in the training process adding that the future of the profession depends on youth coming into the profession.
‘If you do the research, you will discover that 80 percent of those who come to this school, don’t know or have anything to do with Mass communication or marketing, even those who read Mass communication, their knowledge and exposure to fundamentals of advertising is limited. APCON will be collaborating with 02 Academy to ensure that we attract talents into the industry and they have the necessary training”
The APCON boss also reiterated the commitment of the council to protect the interest of local advertising agencies from foreign encroachment. He revealed a bill for this purpose has gone through first and second reading in the National Assembly. While also protecting the employers, the council as well is working on corporate license requirement which will evaluate the remittance of pension of advertising agencies to the government. This will allow employers to contribute their part of the employees’ pension to contributory pension scheme put in place by the government.
Advising the present crop of students, Mr. Fadolapo encouraged the students to remain focus and keep learning every time noting that is the only way they can be relevant in any profession they find themselves.
To underscore his point, he narrated, ‘’I entered AAPN now called AAAN as a chartered accountant and I was head of the finance department. I was in the environment where advertising is the core profession so I needed to go back to school and today I have 3 masters’’
Commenting on the visit, Ozone said that the visitation is a confirmation of the good works the school is doing and its contribution to the advertising industry by grooming and recruiting talents in the industry.
The programme also saw Mr. Fadolapo being presented the Award of Impact for his consistent contributions to the school and advertising in general by the foremost advertising training academy.
The 02 Academy is an advertising school that offers training and human capital development for industry. In 2018, the school became the first advertising school in Nigeria to get APCON Certification. The school is also certified by Association of Advertising Agencies of Nigeria (AAAN).