02 Academy Named Outstanding Brands, Advertising and Digital Marketing Academy of the Decade
Foremost Nigeria Marketing and Advertising School, 02 Academy Lagos has clinched a remarkable award at the Marketing EDGE Annual Awards of Excellence which took place on, Friday 27th of August 2021 at the D’Podium Event Centre, Aromire, Ikeja, Lagos.
At the event, 02 Academy was awarded Outstanding Brands, Advertising and Digital Marketing Academy of the Decade as a result of its contribution to the Integrated Marketing Communication Industry.
The award, according to the founder and provost of the academy, Mr. Ozone Mbanefo is the first local award recognition of the academy since its inception 14 years ago. ‘’we have been recognised internationally, we have won Lories but this is the first local award 02 Academy will be winning” he said.
The elated provost while displaying the award to the student of the academy immediately after the event said the award is dedicated to all students past and present in the academy who worked tirelessly to make him proud.
According to him ‘’there are still a lot of young men and women who are making things happening behind the camera and with this award, I can tell you that something is beginning to happen in the history of Advertising in Nigeria’’
02 Academy for over a decade has been contributing to talent development in the advertising industry and have graduated over a thousand professionals. According to Mr. Ozone, ‘’7 out of 10 millennials and Gen Z in the Nigerian Advertising Industry are products of 02 Academy Lagos’’
Recently, as a result of the contribution of the 02 Academy to the advertising industry, the Registrar of Advertising Practitioner Council of Nigeria, APCON , Dr. Lekan Fadolapo during his homecoming visit to the academy said in recognition of the contribution of the academy in the industry, APCON will be signing an MOU with the school to breed more talents for the advertising industry in Nigeria. He added that O2 Academy graduates will be granted some exemptions at the APCON exams by making sure all students that passed through the school will be given the opportunity to write only the final stage of the APCON exams.
According to the Registrar, ‘’Academies like this are very scarce across the world. What we want to do is a situation whereby those that finished from 02 Academy will be given the opportunity to write only the final of the APCON exams instead of going through part 1, part 2 of APCON studentship. This process will shorten the process without leaving any stone unturned in the training process adding that the future of the profession depends on youth coming into the profession.
‘If you do the research, you will discover that 80 percent of those who come to this school, don’t know or have anything to do with Mass communication or marketing, even those who read Mass communication, their knowledge and exposure to the fundamentals of advertising is limited. APCON will be collaborating with 02 Academy to ensure that we attract talents into the industry and they have the necessary training”
The Marketing Edge Annual National Marketing Summit of Brands & Advertising Excellence Awards is a yearly offering of MARKETING EDGE, one of Nigeria’s leading brands and marketing publication, to the IMC industry to celebrate and award deserving brands, agencies, and marketing professionals for their contribution to the industry and as a demonstration of its commitment to its vision of ‘Promoting the Brand Idea’.
Earlier in his welcome address, the Publisher/CEO, Marketing Edge Publications, Mr. John Ajayi explained that this year’s award is one with a special attraction and uniqueness as “it was organically planned and designed to reboot, re-start and re-energize the social, intellectual and entrepreneurial landscape of the Nigerian IMC. We are particularly excited to organize this award event to celebrate some of the best and brightest in our industry”.