Karl Toriola, Amaju Pinnick Flag off MTN Nigeria, NFF partnership
Karl Toriola, CEO of Nigeria’s leading telecommunication and ICT company, MTN Nigeria, alongside Amaju Pinnick, the current president of the Nigeria Football Federation (NFF) on September 3, 2021 put pen to paper to flag off the partnership between MTN Nigeria, and NFF.
At the event, MTN was announced as the official communications partner of the Nigeria Football Federation.
The NFF is Nigeria’s governing body charged with the responsibility of developing, organizing and governing football in Nigeria and they manage all of Nigeria’s national football teams, which include the national men’s team (Super Eagles), the Men’s Under 20 Team, the National Under-23 Team (the Dream Team), the National Under-15 (the Future Eagles), the National Futsal Team, the National Women Team (the Super Falcons), the National Female Under-20 team (the Falconets), and the National Women Under-17 Team (the Flamingos).
MTN is a long-standing supporter of Nigerian football. Speaking on this, Karl Toriola said, “MTN’s support for Nigerian football is not recent. We have always been there supporting football in various segments of the Nigerian society – from grassroots football, to the World Cup in 2010 and the national league because, Football is a national sport, uniting Nigerians across tribal, religious, and status lines, and providing engagement and excitement for millions of fans.”
MTN acknowledges the passion football ignites in Nigerians and seeks to support it by partnering with Nigeria Football Federation – the sole custodian of Nigerian football teams. MTN aims to excite the interest of a new generation of young Nigerians in national team football and continue to inspire the existing pride in our national teams. The partnership will make MTN the official communications partner for Nigerian Football Federation (NFF) and the National teams.
A festival will also be held in the coming days, which will bring together the most significant elements of football, music, and related arts in a way that celebrates the beauty of sportsmanship, entertainment, partnership, unity, and Nigeria where football and entertainment have been uniting national treasures for more than five decades.
The event will be an iteration of the popular five-a-side novelty matches, featuring themed teams from MTN, NFF, Sports media, Entertainers, etc. and activate all the elements of the game, from fans and supporters, to coaching, commentary, prizes, and merchandise and the matches will run through the evening, punctuated by stand-up comedy, pantomimes and music.
One of the objectives of this event according to the NFF president, Amaju Pinnick, is to enable the Nigerian football spirit.