Nigerian international creative agency, X3M Ideas has named Mike Miller as the new Executive Creative Director of the company. Miller, a seasoned advertising guru joined the company two years ago as the Creative Director.
Announcing the new development on his social media handle, the Group Managing Director and Chief Creative Officer of X3M Ideas, Steve Babaeko wrote: “About two years ago when I had the recruitment chat with Mike to join us as CD (Creative Director), I felt an instant alignment of values. I am glad that I still feel positive about his contributions to the growth of the business. Since joining us we have increased our footprint across the continent to over 6 markets, won more than a few global awards and also clinched Nigeria’s number 1 creative agency title last year. Congratulations Mike.”
Also reacting to the announcement, Miller took to his page to write: “Two years ago I jumped on a plane and headed to Lagos, Nigeria to be the CD (Creative Director) of large independently owned agency, X3M ideas, thinking maybe I’d last 6 months and pop back.
“Two years later, and by working with some of the smartest people I’ve met, we’ve grown and spread into 7 other African Countries, and been voted as Nigeria’s No 1 Creative agency. As a result, I am super happy to announce I have been promoted to Executive Creative Director,”.
Miller obtained a degree in Graphics Design and Advertising from the Hounslow Borough College. He began his career as a Senior Art Director/ Associate Director at DDB Group, Australia in 1989. Afterwards, he’s had brief stints as Head of Art at both Batey Kazoo Sydney and Leo Burnett Sydney between 1997 and 2001. From there, he joined FNL, one of the few privately owned and respected advertising agencies in Australia as a Creative Director and worked in that capacity for four years before leaving to join McCann in a similar capacity. Shortly after, he left to join M&C Saatchi as a Creative Group Head in 2006.
He has worked in the UK, Taiwan, Kenya and Australia, as well as created work for India, China, Germany, EMEA, North America and many other Asian countries.
X3M Ideas is a multi-award-winning advertising agency with nine years of creating global creative campaigns for brands in Nigeria. The agency is known for its communications campaigns for Glo, DStv, Peak Milk, La Casera, Conoil amongst others.