Indecent Ad: APCON Moves Against Glo Link Your NIN TVC featuring Osas Ighodaro
The monitoring team of the Advertising Practitioners Council of Nigeria, (APCON) has wielded the big stick against Nigerian multinational telecom network, Globacom, as it raised the red flag against the Glo dial *109# Link Your NIN commercial featuring a female model, Osas Ighodaro on account of indecent Ad exposure
A statement by the council and signed by its Registrar/CEO, Dr. Olalekan Fadolapo made available to BrandCrunch lamented that the commercial featuring a female model (Osas Ighodaro) which was caused to be exposed by Globacom and currently being aired on some TV stations and social media platforms targeted at the Nigerian market which is eliciting complaints about the exposure of the model’s cleavage, was never submitted for approval.
The statement reads in part,
“The advertisment was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory body charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.
“APCON has written to the management of Globalcom Limited to stop further exposure of the advertisement/commercial on all media platforms (broadcast and social media. We have also written to media stations and the relevant government agencies in this regard.
The statement added that APCON is committed to ensuring that the advertising ecosystem is sanitized and shall use all lawful means including causing the prosecution of violators of the Advertising laws of the federation.