BSG, FRSC Unveil 2022 “Don’t Drink and Drive” Campaign to Stem Road Accidents
As part of its Corporate Social Responsibility (CSR) and efforts to complement the role of the Federal Road Safety Commission (FRSC) in ensuring the safety of all road users the Beer Sectoral Group (BSG) of the Manufacturing Association of Nigeria (MAN), is partnering with the FRSC to raise awareness against the menace of drink driving during this year’s “Don’t Drink and Drive Campaign” Launch in Lagos with a view to stemming thetide of road accidents.
This was disclosed recently by the Chairman of BSG and Managing Director of Guinness Nigeria Plc, Baker Magunda during the official launch of the campaign.
The campaign was launched on Wednesday, 28th September 2022, while park rallies will be held on the 29th of September 2022 in Ojota and Berger parks in Lagos state, to enlighten road users on the dangers of drunk driving and ways.
Recall that in 2019, the campaign was held in two states, Lagos and Rivers State, and the Federal Capital Territory, Abuja, while plans for the 2020 edition of the campaign were stalled due to the Covid 19 pandemic.
To ensure that the FRSC works efficiently in its task to ensure the safety of all road users by preventing road accidents, the BSG committed to continue providing the FRSC with new breathalyzers, while assisting the agency to calibrate its existing equipment.
Magunda stated that the idea of the campaign is to support the FRSC in ensuring safety on Nigerian roads.
“FRSC as a key partner in the programme will conduct the rallies in line with the core components of the intervention. Globally, breathalyzers are reliable, quick, and accurate tools predominantly used by law enforcement officials to measure blood alcohol content,” he noted.
On his part, Dauda Biu, the Acting FRSC Corp Marshall, said: “The partnership will ensure the “Don’t Drink and Drive” campaign will be sustained.
“We appreciate BSG’sefforts in supporting and prioritising our quest for the safety of Nigerians. The provision of breathalyzers will go a long way in checkmating drink driving on our roads”, he concluded.