WARC Releases Guide to Brand Activism in the Black Lives Matter Era
The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond ...
The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond ...
WARC, the global authority on marketing effectiveness, has today released the 2020 MENA Strategy Report, outlining insights and successful marketing ...
Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing ...
Africa’s Leading Marketing Technology Company, Plaqad has launched SocialCred, the continent’s first-ever social media clout ranking app. The Lagos-based startup, ...
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment ...
28 August 2019 -- WARC, the global authority on advertising and media effectiveness, has today released the results of its ...
WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or ...
Business-friendly Brexit result critical to accelerate future growth prospects for UK advertising sector
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, ...
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, ...
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